Job Title: Performance Media Manager

Location: Bogotá, Colombia

About Us:

At Helios, we embrace the power of innovation and forward-thinking, understanding that ideas can transcend borders and create a ripple effect globally. We pride ourselves on our ability to turn pragmatic concepts into proven realities, making excellence in execution our standard. In a world where change is the only constant, we thrive on the edge, transforming ambition into tangible success.

Our company was founded on a vision of illuminating new possibilities for our clients. From the very beginning, we've been dedicated to guiding businesses to new heights, evolving from a spark of inspiration into a guiding light in the industry. We see growth as an ongoing journey, continually pushing the limits, embracing new challenges, and learning from every experience. 

Join us as we redefine what's possible and shape the future together.

Job Overview:

We are seeking a results-driven and highly technical Performance Media Manager to join our team. This role is at the heart of our growth strategy, responsible for the end-to-end management of complex paid media ecosystems. You will not only execute but also architect the tracking and optimization strategies that drive massive ROI for our clients.

The ideal candidate is a hybrid talent: a master of media buying platforms (Meta, Google, LinkedIn, TikTok, Programmatic) with a deep understanding of e-commerce infrastructure (Shopify) and advanced data measurement (GTM/GA4).

Responsibilities:

• Full-Funnel Execution: Lead the implementation, management, and scaling of paid media campaigns across Meta, Google Ads (Search, Display, Youtube, PMax), TikTok, LinkedIn, and Programmatic networks.
• Technical Tracking & Attribution: Own the technical setup of tracking pixels and conversion API integrations using Google Tag Manager and Google Analytics 4 to ensure 100% data accuracy.
• E-commerce Optimization: Manage and optimize paid efforts specifically for Shopify stores, ensuring seamless product feed management and high-converting user journeys.
• Performance Analysis: Oversee the entire campaign lifecycle, optimizing for key metrics such as ROAS, CPA, CPC, CPM, CPV through rigorous A/B testing and data-driven adjustments.
• Strategic Reporting: Develop insightful performance dashboards (experience in Looker Studio is a significant plus) to provide stakeholders with actionable recommendations.
• Budget Stewardship: Strategically allocate and shift budgets between platforms to maximize overall portfolio performance and client growth.
• Innovation: Stay ahead of the curve regarding privacy changes (iOS14+, cookieless future), platform updates, and emerging trends in digital advertising.

Qualifications

• Experience: 3 - 5  years of hands-on experience in high-budget performance marketing.
• Platform Mastery: Expert-level command of Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and TikTok Ads.
• Programmatic Knowledge: Proven experience managing Programmatic advertising (Display/Video).
• Technical Stack: Advanced proficiency in Google Tag Manager (GTM) and Google Analytics 4 (GA4) is mandatory.
• E-commerce: Direct experience working with Shopify environments.
• Language: Professional fluency in English (B2/C1) as you will collaborate with global stakeholders.
• Education: Bachelor’s degree in Marketing, Advertising, Business, or a related quantitative field.
• Analytical Mindset: Ability to interpret complex datasets and simplify them into clear, actionable business insights.