This role is full time in office in Los Angeles

Role Overview

We are seeking a data-driven and results-oriented Performance Media Operator to support the execution and optimization of paid media campaigns across key digital platforms. This role is focused on driving measurable business outcomes—including revenue growth, customer acquisition, and return on ad spend (ROAS)—through full-funnel campaign management and continuous performance optimization.

The ideal candidate has hands-on experience managing conversion-focused campaigns within e-commerce environments and thrives in a fast-paced, test-and-learn setting.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across multiple platforms, including paid social, retail media, and e-commerce channels
• Manage campaigns end-to-end, including setup, QA, launch, pacing, optimization, and reporting
• Monitor and analyze key performance indicators such as CPA, ROAS, and conversion rate (CVR) to drive data-informed decisions
• Allocate and adjust budgets across platforms to maximize efficiency and performance
• Lead ongoing testing initiatives, including A/B testing of creative, audience segmentation, and landing page optimization
• Collaborate with cross-functional teams to align media strategy with creative, merchandising, and business goals
• Develop actionable insights from campaign data and translate findings into optimization strategies
• Ensure proper tracking and attribution through pixel implementation, postback integrations, and analytics platforms

Required Qualifications

• Proven track record managing performance-driven campaigns with clear conversion KPIs (e.g., CPA, ROAS, CVR)
• Hands-on experience optimizing full-funnel campaigns with a strong emphasis on lower-funnel conversion and revenue generation
• Demonstrated expertise across key platforms, including:
  • Meta Ads (Facebook & Instagram)
  • Shopify (DTC ecosystem, pixel tracking, conversion optimization)
  • Amazon Ads (Sponsored Ads, DSP, retail media)
  • TikTok Ads and/or TikTok Shop
• Strong understanding of e-commerce funnels, user journey mapping, and conversion optimization strategies
• Experience working within direct-to-consumer (DTC) and/or marketplace environments
• Proficiency in performance tracking and analytics tools (e.g., GA4, platform-native analytics)
• Strong analytical skills with the ability to interpret data and drive actionable insights
• Experience with A/B testing, creative iteration, and audience targeting strategies